Keynote

(K1) 2024-2025 Health Care and Pharmaceutical Marketplace Trends

Wednesday, April 2, 2025

8:30 AM - 9:45 AM CST

Location: General Assembly

ACPE UAN:N/A | Contact Hours: N/A | Activity Type: N/A

Faculty(s)

Scott Biggs

Director, Supplier Services
IQVIA
Ludington, MI
Douglas M. Long, BA, MBA

Vice President, Industry Relations
IQVIA
Ponte Vedra Beach, FL

Moderator(s)

Susan A. Cantrell, RPh, CAE

Chief Executive Officer
AMCP
Alexandria, Virginia

Please note this session is not accredited for continuing pharmacy education.

Keeping abreast of healthcare pharmaceutical industry trends and forecasts is vital to remaining competitive in the evolving managed care arena, especially because market predictions can shape the approach to managing pharmacy benefits.
This keynote session will provide an up-to-the-minute analysis of the pharmaceutical market and health care trends that are likely to impact managed care professionals the most. In addition, this session will offer predictions about what lies ahead in the coming months as the health care industry.

Learning Objectives:

At the completion of this activity, participants should be able to:

Name three factors that are influencing today’s pharmaceutical health care trends.
Summarize notable developments in the brand, generic, and specialty drug markets.
Identify therapeutic classes that are current market leaders as well as those that are in decline.
Recognize pivotal developments that are influencing the U.S. pharmaceutical market and managed care market.